![]() ![]() Just look at this eye-tracking heat map for : Remember when your parents told you to “look people in the eye?” Well, that advice is pretty much hardwired into our DNA according to the study which said that tracking the gaze of others is “strongly automatic.” The researchers found that human beings have a natural tendency to lock onto the gaze of other humans. Now this study is on the older side (as you can see from that LinkedIn profile layout), but data from other peer reviewed research supports the fact that if the eye tracking study were conducted again today, the results would be similar.Ĭheck out this study from from the University of Padua in Italy called Eye Gaze Cannot Be Ignored. Their heat maps showed that the first thing people look for is your profile picture and, the real kicker, they spend 19% of their total time fixated on your profile picture: Several years ago, The Ladders (another career site) conducted an eye-tracking study on LinkedIn profiles. ![]() Your profile picture is your first impression on the platform and, like I mentioned earlier, that first impression happens crazy fast and it lasts. So why would you slap the stained-khakis version of a profile picture on your public LinkedIn profile where anyone can see it? Imagine going to a fancy party where 650 million other people are invited - everyone from the person who sits across from you at work to Sarah Blakely, Satya Nadella, and Gary Vaynerchuk.Īre you going to show up to that party wearing a wrinkled dress or stained khakis with a half tucked polo? No way! If that sounds good to you, let's dive in! Why Is Your LinkedIn Profile Picture So Important?
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